ALSACE QUALITÉ
Dinner is ready!
A graphic charter that can be used as a medium of expression for all media (print, digital, flyers, goodies, etc.) to accompany the speeches of this network of Alsatian companies.
Because big decisions are made around a table, Friendly Agence accompanied Alsace Qualité for the design and production of 5 delicious press ads published in ELLE magazine. A tailor-made series composed of five dishes for Alsace Qualité. The objective of this unique network, which brings together more than 160 members, companies, and food industries in Alsace, is to federate and gather around the same table all those who are involved in promoting food quality in Alsace.
Photography and culinary styling by NIS&FOR Creation and imagination of the recipes by Fabrice Tourret, Buerehiesel chef. This delicious communication campaign promotes 5 Alsatian products: Label Rouge yellow farm chicken, IGP Alsace pasta, Label Rouge farm capon, IGP Alsace honey and of course IGP Alsace sauerkraut.
Friendly Agence also worked with Alsace Qualité on a press relations mission highlighting seasonal Alsatian products under the ” Savourez l’Alsace – Produit du Terroir®” approach. For a private evening, Alsace Qualité joined forces with the starred gastronomic restaurant Le 1741. On this exclusive dinner, 5 local producers were honored during a menu specially concocted by Fabien Raux, Chef of the restaurant. The agency identified and qualified a file of bloggers and took care of all the public relations.