The brief was clear: to rejuvenate and energise the balladins brand, a chain of 80 hotels in France and Belgium. We support the Dynamique Hotel Management group in cross-functional missions: web, publishing, graphic layout, consumer magazine on and offline communication, digital strategy, e-marketing…
The Friendly Agency also signed the creation of an original web-series deployed in cross-channel and RTB (Real Time Bidding). These actions were carried out in partnership with Studio Meta, Sleak. The convergence of each medium makes it possible to relay the brand information and its products by putting the user at the heart of the global device.