€ Strasbourg Fair

Strasbourg Événements has appointed Friendly Agence for the promotion of Strasbourg’s 85th edition of the European Fair. The 2017 press relations campaign takes into account new positioning chosen by the organizers, extending holidays and a new exciting fair environment, rather than a country affiliation like years previous. To support the strategic plan, Friendly Agence has collaborated with Marie-France Schmidlin, carrying out qualification of press distribution list, writing of press release and press kit, press review, and organizing interviews with international, national, local medias and bloggers.