Hansgrohe has entrusted Friendly Agency with sales stimulation operations in the DIY shop networks. The agency signed the audacious campaign “Qui a dit que les allemands… ?” (“Who said that the Germans…?”) printed on posters and displays. The agency also designed and developed a customised virtual reality operation to promote SELECT technology. Taking a shower without getting wet? This is the concept imagined and deployed in 50 Leroy Merlin shops in France by means of an immersive event device, thanks to the Oculus Rift glasses. An action co-produced with Sleak and Studio Meta.