Diabetics… so what?


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Raising awareness and making the use of the insulin pump an everyday and “banal” use is the concept developed by Friendly Agence for this series of visuals, supports for a travelling exhibition organized by ASDIA, a home health service provider specializing in the care of diabetic patients. A creative concept that can be adapted to “portraits” of real patients, whatever their age, condition, needs, etc., which illustrate, in accessible and cheerful graphic codes, situations that are both banal and exemplary.