For more than 40 years, Aquatique Show has been producing prestigious synchronized water and light shows throughout the world. Friendly Agence has accompanied this Alsatian company in the design of its new graphic identity and the production of publishing work: logo and corporate edition. A brand guide, intended for partners rather than a graphic charter, unifies the brand’s expression on all its media and those to come. It defines the ambitions, writes the philosophy and the lexical field.
The agency also designed and produced a package for its video content in collaboration with Sleak Production.