Le vrai prix des bonnes choses
Over the last few years, Lidl France, having anticipated and noted a change in its customers’ expectations in terms of responsible consumption and respect for the environment, has evolved from a hard discounter to a mass retailer. In response, Lidl France wanted to highlight its commitment to responsible consumption in its corporate communication. The company therefore called on Friendly Agence to support it in developing its brand image through various operations.
We have been working with Lidl France since 2015 on certain communication concepts, editing and graphic support for press relations tools, institutional campaigns, and prospecting tools.
We have created appropriate communication tools (posters, press kits, web banners, etc.) in relation to the theme of the location or their local involvement to promote both their local products/producers and their involvement in the architecture of the territories. Interventions on subjects such as: the Wine Fair, the European Heritage Days, the International Agricultural Show, sports partnerships with the National Handball League, cycling…