The elegance of law
The law firm M&R chose Friendly Agence to define its global identity. The approach of this firm has determined the appropriate means of expression, reflecting a positioning that is both discreet and expressive.
Communicating on the notion of confidentiality, discretion… also means developing appropriate tools to motivate all the staff, to develop a new clientele and to reassure existing ones. For this purpose, a new graphic charter was created, which is used on different media: brochure, stationery, digital…