ROPPENHEIM THE STYLE OUTLETS
In 2019, we assisted the outlet village of Roppenheim in Alsace. The objectives of this mission were to develop, both in BtoB and BtoC, the notoriety, attractiveness and positioning of the outlet center.
Our media relations consultancy work involved concrete actions (audit, creation of the documentary database, drafting or updating of the press kit, creation of the list of target media, drafting and sending of press releases and press alerts (around 10/year), follow-ups after sending press releases, organization of press meetings according to opportunities, preparation for interviews (Q&A, spokesperson’s briefing, etc.), permanent editorial monitoring, monthly sending of a press review and activity report, and an annual press book).