What is it ?
It’s not that complicated, really! We start with an example of a well-known company, NETFLIX.
The streaming platform uses state-of-the-art analytical techniques. One of the main uses of Big Data by Netflix is to determine what users will enjoy watching.
Netflix’s impressive insightful recommendation engine runs on analytics.
The whole idea of big data is simply to store a lot of data.
By the way, if we translate: Big Data, we get something like “Big Data” or “Important Data”.
On a big data platform, trillions of data must be processed every day. This information comes from all over the internet. They include messages, videos, weather information, purchase records and even GPS signals.
Companies in the distribution and industry are already taking full advantage of Big Data. But those belonging to the health, telecoms, banking and insurance sectors and the public sector are also carrying out their projects.
The objective of this “harvest” is to get to know better the consumers that we are and to be able to offer us products that are always more suited to our needs, and of course ultimately to sell us something.
Using big data, the products offered will be targeted based on more criteria than those generally used.
- Reducing costs by identifying what is working efficiently and what is not.
- Creating improved or new products and services to meet different customer needs.
- Better knowledge of the market.
- Data confidentiality.
- The security of stored data compromised by the risks of digital espionage.
- Data manipulation.
- Personal data must be collected for a very specific, explicit and legitimate purpose according to the 1995 law, but not all of them take this legislation into account.
The challenges ahead
This is probably one of the biggest IT challenges of the next few years. Data from libraries (digital or physical), those of very large companies and of course those of administrations, their analysis and the possibility of using them constitute one of the major challenges of the future of the Internet. A hypothesis that can be scary: Big Data researchers are currently working on the behavior of the human brain. If one day the results of these analyzes will be crossed with those of commercial sites, advertising targeting will be at its peak.
Whoever has the information has the power. #Adam Smires
So… Understood ?
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