2020 should see gamification reaching new levels of accessibility, functionality and integration within lifestyles, with the increasing maturity of the methodology. It will lead to much more discrete goals than in its previous guise, and that’s where the interest lies.
The more efficient the gamification, the less the user notices it. 2020 is seeing more and more possibilities opening up for it to expand its footprint
Motivation as a key design element
By early 2020, it was becoming clear that the design elements in gamification initiatives were aiming more at motivating users than at external factors. This has led to greater maturity in gamification and represents a significant step forward for the process.
Experts reckon that the inclusion of motivational factors in games is not tailored to long-term gamification, but is only useful for short-term results (and there’s no harm in that if that’s what you’re looking for) and might ultimately lead to a reverse effect. To make it successful, game designers have to consciously include the motivational factors the players need in their game initiatives, while carrying out in-depth analysis of the type of player these initiatives appeal to.
For example, rewards such as discounts offered by e-commerce companies help accustom users to online buying, but it’s quite possible that these rewards will not have any long-term effect on the buyers’ purchasing patterns, as it’s the practical aspect of online buying and the choice of goods that brings people back. It’s the same when gamifying learning experiences – learners are initially hooked on the learning process because of external factors such as badges and rankings, but they’ll only come back if they enjoy the actual process itself. What this means is that the future of gamification will inevitably be based on motivational factors.
A new hiring technique
When a hiring programme is entertaining, it’s a fun and engaging way for new hires to get to know the company and learn how to be as effective as possible in their job. The content is given out in small segments during the onboarding process and team games might also be used for facilitating interaction and creating bonds between employees.
The employee onboarding game is currently the most important corporate application as it creates a substantial brand experience for the employer and drives employee retention and new-hire job applications. The game involves creating a reward system which acknowledges progress and achievements, while stimulating and encouraging the development of new hires and ultimately producing a larger pool of skilled, loyal employees.
Applying gamification to LMS
Your organisation might well have a learning management system (LMS), but is it one with gamification?
The latest learning management systems include gamification features such as points, badges and rankings to engage their users.
Future systems are likely to include more game content, which will help organisations explore areas such as:
– Leveraging the power of competition, with game elements such as rankings, badges, results and points.
– Detailed tracking of the learning process and user progress, which can give rise to rewards and encouragement.
Games can be captivating and they often push players to take a step up in performance. They help players stay focused, motivated and excited by the idea of winning. Gamification includes these factors within its game design and introduces them into the context of actual business activities.
Gamification can also be expanded to include 360° reality, using technologies such as Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). These immersive technologies are as yet in their infancy but they are becoming increasingly used in a number of areas.
The immersive experience brought by AR/VR and MR is close to that provided by the game system. The combination bodes well for the future of gaming and its objective of offering a deeply engaging experience for its target audience
The environment is changing, personalisation is moving steadily forward in game systems and immersive technologies are becoming increasingly influential. It’s ordinary industries which get the most out of gamification, and empathy mapping has now become an indispensable design tool. Depending on your position, what you have to do is tailor your strategy proactively to get the most value from it.
Gamification will remain an outstanding innovation for employee and consumer engagement. To make it successful, create gamification campaigns based on motivational rewards and apply gamification elements to different platforms, while using a targeted approach for the implementation!